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The¬†Memphis and Shelby County Community Chest and the local branch of The American Red Cross decided to team up for a combined fundraising campaign that proved more effective than either organization predicted. The result was a new campaign effort called Shelby United Neighbors, or “SUN.” Checkmark pins, shining suns, and feather headdresses were popular icons of the SUN charity drives. The organization formally changed its name to Shelby United Neighbors in 1959.