THE WAY

ABOUT

UNITED WAY OF THE MID-SOUTH’s MISSION IS TO IMPROVE THE QUALITY OF LIFE FOR MID-SOUTHERNERS BY MOBILIZING AND ALIGNING COMMUNITY RESOURCES TO ADDRESS PRIORITY ISSUES.

We are located in United Way Plaza in the heart of Memphis, TN at 1005 Tillman Street. The building was generously donated to us in 2015 by Georgia Pacific.

In 2016, Rev. Kenneth S. Robinson, M.D., President and CEO of United Way of the Mid-South announced the organization’s top priority is addressing Mid-South poverty. United Way’s work in education, financial stability and health brings about positive changes on local poverty and we align our funding, initiatives, partnerships, and programs in ways that help more people escape poverty.

COUNTIES SERVED

Founded in 1923, United Way of the Mid-South serves the people of Crittenden County in AR; DeSoto, Tate and Tunica counties in MS; and Fayette, Lauderdale, Shelby and Tipton counties in TN. Collectively, this region is often called “the greater Memphis, TN metro area.”

Your gifts to United Way of the Mid-South are invested in nonprofit programs that are improving education, income stability and health in these counties. The decisions about where to use your donation are made by people who live in the individual counties, who know the county’s needs and the resources available to make the greatest impact on local lives.

HISTORY

United Way of the Mid-South has served the people of our area for over 90 years, under several different names. Times and names have changed, yet our work has been the same – bringing people’s time, talents, and treasure together so citizens in need can enjoy a better quality of life, making the Mid-South an even better place for all.

1923  Founded with borrowed funds, The Memphis Community Fund developed a system of collective fundraising and generated over $480,000 for 21 participating nonprofit agencies.
1940’s  During World War II, upon the recommendation of President Roosevelt’s War Relief Board, the organization merged with wartime appeals for a united fundraising campaign as The Memphis and Shelby County War and Welfare Fund, Inc. After the war, the name Memphis Community Fund returned for a short time.
1946  After the war, the organization modified itself for new post-war challenges and social needs. To reflect these changes, the name was changed, to Memphis and Shelby County Community Chest. This group became well known for its Red Feather campaigns to help Red Feather nonprofit partner agencies.
1957 The Memphis and Shelby County Community Chest and the local branch of The American Red Cross decided to team up for a combined fundraising campaign that proved more effective than either organization predicted. The result was a new campaign effort called Shelby United Neighbors, or “SUN.” Checkmark pins, shining suns, and feather headdresses were popular icons of the SUN charity drives. The organization formally changed its name to Shelby United Neighbors in 1959.
1961 The Commercial Appeal wrote that “half of all charitable giving in Memphis” was raised by Shelby United Neighbors. While likely an exaggeration, this testified to the tremendous support of our community.
1972 Shelby United Neighbors merged with The Health and Welfare Planning Council. Like many Community Chest organizations during this era, the merged organization adopted a “United Way” name to enjoy the national identity that United Way of America created through messaging and advertising as United Way of Greater Memphis.
1994 To better reflect the work of raising and distributing funds to the entire Mid-South community, the organization modified its name to United Way of the Mid-South.
2015  Rev. Kenneth S. Robinson, M.D. becomes the first African-American to serve as President and CEO of United Way of the Mid-South.
2016  United Way of the Mid-South moves to its new headquarters at 1005 Tillman in Memphis (now known as United Way Plaza) after Georgia Pacific’s generous donation of the building and its campus.
2017 After completing its pilot phase, United Way launches Driving The Dream, a groundbreaking and innovative initiative to address our area’s greatest challenge: helping more people escape generational poverty.