From the Archive: United Way staff member featured in Commercial Appeal promotion


East Memphis, Bartlett and Germantown, TN can see United Way Communications V.P. Dave Skorupa in the Sports section of The Commercial Appeal today, sharing insights about using the newspaper’s app in an announcement.

“I’ve used the paper’s app as one of my key resources for local news for awhile now. During a recent conversation with The Commercial Appeal’s marketing director, I mentioned some things I liked about the convenience of having the newspaper app on my tablet. He suggested the idea of the ad. It’s a nice way to bring attention to both of our organizations,” Skorupa said.

“The Commercial Appeal is one of United Way’s most generous supporters, both in employee giving and in spreading United Way’s messages through donated space. We simply cannot afford to purchase ad space for our messages, and they are an important part of our information campaign. In addition, many of the paper’s staff give of their time as active United Way volunteers and leaders, including President and Publisher George Cogswell,” Skorupa said.

United Way information messages have been featured in Sunday editions of the paper since September and will continue to appear through the end of the year, thanks to the generosity of The Commercial Appeal.

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