Singer, songwriter and recording artist Kid Rock will be featured during the United Way Halftime show during the New England Patriots vs. Detroit Lions game on Thursday, November 25 beginning at 11:30 a.m. CST on CBS.
The performer is a native of Detroit, Michigan. Recording artists Mariah Carey, Bon Jovi, Mary J. Blige, John Mellencamp, Enrique Iglesias and the Goo Goo Dolls have previously performed at United Way Halftime shows. Each show takes hundreds of people from southeastern Michigan volunteering their time and talents for the 10-minute performance.
Kid Rock will give a live performance of his new song and album title track “Born Free” released by Atlantic Records. The performer has a history of giving back to the community, including visiting and performing for U.S. troops overseas. More than 1,000 people will participate in the United Way Halftime show, including members of the National Guard and their families.
Many of the United Way Halftime shows have carried a message of pride for the Detroit area. United Way Halftime shows have an unique history of delivering both a United Way’s national message while saluting the greater Detriot region. Past shows have highlighted “The Motown Sound” and given up-and-coming artists from Detroit an opportunity to reach a national audience. Such shows have been praised for delivering both a national United Way message while not losing sight of saluting the local Detriot area.
The United Way Halftime show aims to inspire viewers to get involved in improving the common good by focusing on the building blocks of life: education, financial stability and health. To read more about the show and the NFL / United Way Worldwide partnership, see the full details of United Way Worldwide’s announcement.