Loaned Executives training continues: Community Impact Fund, Communications and more

The 2011 class of United Way Loaned Executives continues their week of training, gaining information and learning about nonprofit agency work today.

Loaned Executive Training Aug 17

Loaned Executives learned about electronic and print materials that will help them spread the word about United Way's work in our community

This morning the class learned about materials and messages created by United Way’s marketing and communications team and how they can be used to share information about our organization with the public. The team was also introduced to our United Way News Center (the website you are reading right now).

The class also heard from members of the Community Impact department, and the importance of the Community Impact Fund in addressing the region’s most pressing issues.

Mark Dean

Mark Dean (left) Executive Director of Volunteer Mid-South speaks to the Loaned Executives about the importance of the Community Impact Fund

Mark Dean, Executive Director of Volunteer Mid-South, spoke to the team about how the Community Impact Fund ensures resources are available for his organization every year. Dean shared how¬†most agencies without large PR budgets often struggle in their efforts to be recognized, and how United Way’s Community Impact Fund makes sure their important work is funded so positive work can be accomplished in our region.

Senior Vice President of Community Alignment and Engagement Regina Walker (standing, center) talks about the need to address many community issues through unrestricted giving to the Community Impact Fund before introducing other staff speakers. (Photo taken in low lighting)

The Loaned Executives also learned more about United Way’s work in improving teacher effectiveness and how our partnerships in the Earned Income Tax Credit Alliance (EITCA) are creating larger refunds for individuals and families.

The class will also learn more about public speaking and messaging from additional staff and volunteers throughout the day. Tomorrow, class members will work on speeches and strategies for connecting with donors and organizations across the community.

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