The 2011 class of United Way Loaned Executives continues their week of training, gaining information and learning about nonprofit agency work today.
This morning the class learned about materials and messages created by United Way’s marketing and communications team and how they can be used to share information about our organization with the public. The team was also introduced to our United Way News Center (the website you are reading right now).
The class also heard from members of the Community Impact department, and the importance of the Community Impact Fund in addressing the region’s most pressing issues.
Mark Dean, Executive Director of Volunteer Mid-South, spoke to the team about how the Community Impact Fund ensures resources are available for his organization every year. Dean shared how most agencies without large PR budgets often struggle in their efforts to be recognized, and how United Way’s Community Impact Fund makes sure their important work is funded so positive work can be accomplished in our region.
The Loaned Executives also learned more about United Way’s work in improving teacher effectiveness and how our partnerships in the Earned Income Tax Credit Alliance (EITCA) are creating larger refunds for individuals and families.
The class will also learn more about public speaking and messaging from additional staff and volunteers throughout the day. Tomorrow, class members will work on speeches and strategies for connecting with donors and organizations across the community.