The drive is especially important because it takes place during a time of year when more people are struggling with hunger. Many youth in the Mid-South rely on school lunch programs for meals, which are not offered during the summer. As a result, there is a greater demand at the Food Bank. Operation Feed helps stock up resources at the Mid-South Food Bank during these critical summer months.
“This year, Operation Feed is more critical than ever before,” said David Stephens, coordinator of Operation Feed at the Mid-South Food Bank.
“The Mid-South Food Bank will be distributing 15.2 million pounds of food to 31 counties in 3 states. The hunger among children increases dramatically in the summer due to the lack of food assistance at the schools,” Stephens said.
Operation Feed uses a competitive element to increase people’s desires to give. Companies and organizations of all sizes are encouraged to compete against each other in an attempt to fill the Food Bank’s coffers. The public can donate to Operation Feed at any Memphis Fire Department station.
At the end of the drive, all food and money collected is given point values and awards are presented at a finale event. Operation Feed started in 1991 thanks to a partnership between the Mid-South Food Bank and United Way of the Mid-South.
“Our drive has increased to include 150 companies, and those companies have the opportunity to recruit new companies and receive 5,000 additional points for their campaign,” Stephens added.
The drive ends Thursday, July 3rd. To download pdf versions of Operation Feed Materials, click on the images below.